Metric Growth
The growth partner for financial brands

Turn more prospects into funded clients.

Metric Growth is a sales and marketing consultancy for fintechs and financial brands. We help you earn the trust that turns prospects into funded clients, then build the funnels, referral and partner programmes that scale it.

Book a call See how it works
  • Founder-led, no account managers
  • Compliance-aware campaigns
  • Measured on revenue, not vanity metrics
Funnel audit
Illustrative
Website visitors
Sign-ups started
Identity verificationBiggest leak
Funded accounts
Fix the leak, and the same budget brings in more clients.
Built for
Fintechs & neobanks Payment & card providers Brokers & trading platforms Crypto platforms Wealth & investment firms
Why financial brands stall

Most financial brands don’t have a traffic problem. They have a trust and conversion problem.

01

Trust is decided before the first call

Prospects judge your credibility from your website, messaging and proof long before they speak to sales. Generic marketing makes you look like everyone else.

02

Compliance limits what you can say

Regulation rules out the bold claims other industries rely on. Growth has to come from clarity, proof and a better customer journey.

03

The biggest leaks hide in onboarding

In an industry benchmark, only about three in four fintech and e-money applicants completed onboarding. Every drop-out is acquisition spend you’ve already paid for.

Source: PIF & HooYu, Fintech and e-money customer onboarding benchmarking report

Our biggest value

In finance, trust is the growth engine.

People don’t hand their money to brands they don’t trust. Every click, sign-up and deposit is a trust decision, so everything we build is designed to earn that trust faster.

Proof they can verify

Real results, reviews, and clear security and regulatory signals, placed exactly where prospects hesitate.

Clarity, not hype

Compliance-aware messaging that explains what you do, what it costs and why it’s safe, without the claims regulators flag.

Trust from people they know

Referral programmes turn happy customers into advocates. A recommendation from a friend beats any ad.

Trust from brands they follow

Partnership programmes borrow credibility from organisations your audience already listens to.

Want to understand how?

Book a call
What we do

Sales and marketing, built for financial services.

One partner across the full funnel, from first impression to funded account.

Growth audit & strategy

A full review of your funnel, channels and messaging, with a prioritised roadmap of what to fix first.

Client acquisition

Positioning, offers and lead generation that attract the right customers, not just more clicks.

Funnel & onboarding conversion

Landing pages, sign-up and verification flows reworked to turn more applicants into active, funded customers.

Referral & partner programmes

Referral, affiliate and partnership programmes, integrated with your CRM, that turn customers and partners into a compounding growth channel.

Sales process & CRM

Structured pipelines, lead scoring and automated follow-up, so no qualified lead slips through.

Not sure where to start?

That’s what the first call is for. We’ll look at your funnel together and show you where to begin.

Book a call
Referral & partner programmes

Turn customers and partners into your sales team.

We design, launch and run referral and partnership programmes for financial brands, integrated with your CRM so every referral is tracked, verified and paid correctly.

Referral programmes

Customers who bring customers

  • Rewards tied to real value: verified, active customers, not empty sign-ups
  • Fraud controls built in, with KYC gates, caps and qualification rules
  • Referral links and codes with automatic attribution in your CRM
  • Payout tracking and notifications, so referrers are paid correctly and on time
  • Referral landing pages, seasons and leaderboards that keep advocates engaged

Partnership programmes

Organisations that bring their audiences

  • Partner models that fit your product, from launch partners to integration partners
  • Finding businesses with warm, relevant audiences that already trust them
  • Partner offers, onboarding and product training, so partners represent you accurately
  • Partner recruitment through targeted outreach and paid campaigns
  • Tracking and reporting on every partner-sourced client
Integrated end to end
Referral links & codes Automatic CRM attribution Fraud & KYC checks Payout tracking & alerts Performance reporting
How it works

Audit first. Then build what moves the numbers.

  1. Step 1

    Growth audit

    We map your funnel from first touch to funded account and pinpoint where prospects drop off, and why. You leave with a clear, prioritised growth roadmap.

  2. Step 2

    Growth sprints

    We fix the biggest leaks first in focused sprints, such as an onboarding and conversion sprint or a referral programme launch.

  3. Step 3

    Measure and scale

    Every sprint is tracked against agreed metrics. What works gets scaled, and what doesn’t gets cut.

Results

Proof, not promises.

Track record · Nummus Wallet

A referral programme that became the number one source of new customers.

Built in-house at Nummus Wallet, a crypto-to-fiat card and account provider: a referral and ambassador programme with rewards tied to verified customers, automatic CRM attribution and fraud controls at the KYC stage.

nummuswallet.com
9,200+
sign-ups in the first 12 days
1,187
KYC-verified users in the same period
#1
source of new customers
Why Metric Growth

A specialist partner, not a generalist agency.

Financial brands only

We work exclusively with fintechs and financial brands, so we already know your customers, your funnel and your constraints.

Senior and hands-on

No account managers and no junior hand-offs. The person who plans your growth is the person who builds it.

Compliance-aware by default

Every campaign is built to pass your compliance review, not fight it.

Measured on what matters

We agree the metrics up front, such as verified users, funded accounts and acquisition cost, and report against them.

Book a call

Let’s find what’s holding your growth back.

Tell us where you want to grow. On the call, we’ll look at your funnel together and show you where trust and conversions are being lost.

No obligation and no hard sell.